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Icelandic product designer Thorunn Arnadottir must have made a pit stop in Africa on her way to London, where she received her MA in Design Products from the Royal College of Art last year. Africas influence can be seen even in her most minimal and characteristically Icelandic pieces. The strongest of these is the Sasa Clock, which aims to bring the benefits of ancient African concepts of time to our modern lives. In African Kiswahili culture, Sasa means What is now. The Sasa Clock asks the user to relax and slow down, to become the master of your own time lest time become the master of you. The clock actually forces you to slow your pace as there is no quick way to read it. The long beaded cord revolves around a rotating mirror face, dropping beads along the cord at five minute intervals. Orange beads are for hours and gold and silver beads signify noon and midnight. To tell the time, find the gold or silver beads, count the orange hour bead and then the minute beads hanging on the co ... More

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