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Shoppers carry mobile devices everywhere they go, and theyre already using their phones to redeem coupons, research products, and pay for things online and offline. And with mobile, its now feasible to track an individual from the very first intention to shop for an item, to the actual purchase at point-of-sale. In a recent report from BI Intelligence, we analyze the size of the mobile commerce opportunity in dollar terms, and examine how some of the top mobile commerce trends - including mobile payments, tablet commerce, and SoLoMo (social-local-mobile) marketing - are contributing to a big increase in mobile commerce. Access The Full Report By Signing Up For A Free Trial Today >> Heres a brief overview of the rise of the mobile shopper: Mobile commerce is big, and getting bigger: 29% of U.S. mobile users already have used their smartphones to make a purchase. Mobile sales were 6.6% of Cyber Monday e-commerce sales in 2011, up from 3.9 percent in 2010. Bank of America predicts $ ... More

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